http://www.indiescene.net/ Covering film marketing, DVD release marketing, film festival marketing and publicity and other movie marketing trends. en-us 2005-08-09T02:03:03-05:00 http://www.indiescene.net/archives/Comedy/Has-the-Maturing-of-.html In his latest column on Black Table, Tim Grierson has coined a new phrase to describe the emerging crop of frat-buddy comedies of the past year - "New Dude Cinema":The New Dude company of actors, dubbed the "frat pack," includes... Comedy eopeka 2005-08-09T02:03:03-05:00 http://www.indiescene.net/archives/Documentary/A-Look-at-the-Market.html The LA Times' Calendar section had an interesting feature on documentarian Robert Greenwald, the filmmaker behind last year's smash indie DVD releases Outfoxed and Uncovered: The Whole Truth about the Iraq War. So how did Greenwald find an audience... Documentary eopeka 2005-08-08T22:56:12-05:00 http://www.indiescene.net/archives/Independent/Killer-Biopic-Stirs-.html According to the Montreal Gazette, 'Karla', a film about notorious Canadian killers Karla Homolka and Paul Bernardo was pulled from the screening schedule of the Montreal Film Festival due to a political and sponsor backlash:In recent months, Ontario Premier... Independent eopeka 2005-08-05T00:02:51-05:00 http://www.indiescene.net/archives/Product-Placement/Bizarre-Product-Plac.html According to an article on Bloomberg, James Bond will slip behind the wheel of, ahem, a Fiat Panda:The Fiat Panda, one of Fiat SpA's cheapest models, will make its screen debut in the next James Bond film due in... Product Placement eopeka 2005-08-04T20:57:58-05:00 http://www.indiescene.net/archives/Teens/Report-Teens-and-Twe.html According to Packaged Facts, a new division of Marketresearch.com, teens and Tweens are not all zoned out in front of the tube, making them increasingly difficult to reach via TV advertising:Almost 80% of the 8- to 14-year-olds, or so-called tweens,... Teens eopeka 2005-08-01T10:39:58-05:00 http://www.indiescene.net/archives/PVRs/Sony-Releases-Extend.html According to Jaffe Juice, Joseph Jaffe recently discovered the first four minutes of 'Stealth' waiting for him in his "My TiVo" showcase: My TiVo showcase offered me the opportunity to watch the first 4 minutes of the just released action... PVRs eopeka 2005-08-01T10:23:40-05:00 http://www.indiescene.net/archives/Universal/Universal-announces-.html According to the 'Kong is King' fan site, Universal is planning to issue a limited edition King Kong MasterCard on October 1st: The new card, an illustration of Kong on the the front, depicting a poignant moment on Skull... Universal eopeka 2005-07-29T18:41:32-05:00 http://www.indiescene.net/archives/Dreamworks/Scarlett-Johansson-D.html On a lighter Friday note, Scarlett Johansson was recently shocked to discover her digitally-enhanced cleavage on a billboard promoting 'The Island' in Los Angeles: The Lost in Translation actress slammed on the brakes when confronted with a giant advert of... Dreamworks eopeka 2005-07-29T11:52:01-05:00 http://www.indiescene.net/archives/20th-Century-Fox/Fox-makes-a-Major-Ma.html According to a recent article on The Deadbolt, 20th Century Fox has pursued a number of initiatives to solidify it's position in the christian marketplace:According to Director of Marketing Jeff Yordy, Fox wants to expand its dominance of the DVD... 20th Century Fox eopeka 2005-07-28T10:03:30-05:00 http://www.indiescene.net/archives/DVD-Marketing/VSDA-Panel-DVD-Marke.html Movie Marketers are conducting more local DVD promotions with regional retailers, according to an article in Video Business: A 20th Century Fox Home Entertainment exec said during the VSDA session that the studio is working with retailers in the... DVD Marketing eopeka 2005-07-27T18:14:44-05:00 http://www.indiescene.net/archives/Partnerships/McDonalds-and-DreamW.html According to an announcement today, McDonald's is teaming up with DreamWorks Animation to promote upcoming films starting in 2007: DreamWorks Animation SKG and McDonald's Corporation today announced a two-year worldwide marketing and promotional relationship. The first film associated with the... Partnerships eopeka 2005-07-27T17:52:35-05:00 http://www.indiescene.net/archives/Market-Research/DVD-Sales-For-First-.html According to a report released today by the DVD Entertainment Group, In the first half of 2005, more than 770 million DVDs were shipped to retail outlets - a 19% increase over 2004. DEG further reported that the total number... Market Research eopeka 2005-07-26T16:30:21-05:00 http://www.indiescene.net/archives/New-Line/Vets-Upset-over-Wedd.html According to Adrants, a tongue-in-cheek viral game for 'The Wedding Crashers' urging the use of the Purple Heart medal to score chicks has angered Veterans' groups: Part of the promotional website for the Owen Wilson, Vince Vaughn movie Wedding Crashers... New Line eopeka 2005-07-26T11:14:22-05:00 http://www.indiescene.net/archives/Product-Placement/Did-Excessive-Produc.html Jeff Greefield makes an interesting point over at Product Placement News today: As product placement becomes more ubiquitous, film critics are much more likely to seize on films that take it too far -- especially when they don't like a... Product Placement eopeka 2005-07-25T11:57:57-05:00 http://www.indiescene.net/archives/Sony-Pictures/Sony-Pictures-teams-.html According to a joint press release issued today, Sony Pictures is teaming up with Maven Networks, a company that specializes in broadband content, to provide high quality streaming elements to promote the upcoming release of 'Stealth': Sony Pictures Digital's... Sony Pictures eopeka 2005-07-25T10:13:12-05:00