April 17, 2005

Amityville Horror remake backed with online ad push

In their latest issue, Brand Republic covers the online movie marketing push for the Amityville Horror remake. Sam Ball of London-based Lean Mean Fighting Machine, the agency behind the ad, described their approach:

It was important that the flies looked and behaved realistically to create an impression of a plague of disgusting flies infesting your computer. By giving each fly its own simple artificial intelligence the illusion was made possible despite the tight file size restrictions.

Horror marketing campaigns are becoming quite the playground! We would really like to see this ad -- if anyone has a link, please forward it to us.

Amityville Horror remake backed with fly-ridden online ad push - Brand Republic

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