January 11, 2005

Warner to Introduce Value-Priced TV on DVD Titles

As the studios continue to exploit their "A-list," margin-fattening TV on DVD titles, Warner has decided to release a slew of lower profile titles at a discounted price point. Up until now, complete TV on DVD seasons typically retailed between $40 and $60 dollars. Warner is bowing the first seasons of Full House, Fresh Prince of Bel-Air, Murphy Brown and The Jamie Foxx Show at $29.95. Some buyers are skeptical of Warner's motives:

"The lower price on the first seasons should hook consumers into purchasing more of the other seasons," Video Buyers Group president Ted Engen said.

Newbury Comics buyer Larry Mansdorf quipped, "It could be the drug dealer mentality, where you put out the first one real cheap and that will hook you in [for the rest of the series]."

I fear for the person who equates Full House, Fresh Prince of Bel-Air, or Murphy Brown with crack.

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