August 06, 2004

Twentieth Century Fox and eBay Enter Marketing Partnership

Just got this press release a few minutes ago. Looks like Twentieth Century Fox is increasing their online marketing footprint (the ubiquity of 'Aliens vs. Predator' banners on the top web properties lately should give this one away). By partnering with eBay, they're getting a broad-based online demographic similar to what they used to get with network buys. Here's a little excerpt from the release:

Fox is the first movie studio to have rich media ads on the eBay homepage linking to integrated promotional pages on an eBay micro-site; and the first film company to have movie trailers and integrated showtimes accessible on a micro-site linked from eBay.

"We are thrilled to be working with eBay, a worldwide community of more than 105 million registered users. The relationship will give us the ability to interact with eBay users, as well as gain access to frequent moviegoers," said Jeffrey Godsick, executive vice president of marketing at Fox. "We are always seeking exciting, non-traditional marketing opportunities, and this one with eBay fits perfectly with our goals to find new ways to reach new audiences."

You can see the first Fox-Ebay microsite here.

Fox Reaches eBay Community With Trailers, Showtimes, Props and Related Listings; Twentieth Century Fox and eBay Enter Into Marketing Agreement