June 03, 2004

The Unsung Heroes of Movie Marketing

Once a film marketing strategy is drafted and approved, thousands of man-hours are spent developing posters, trailers and other collateral work. An interesting article appeared in today's Long Beach Press-Telegram covering these unsung movie marketing heroes and the work they do -- companies like Aspect Ratio, Poster Child, Gas Station Zebra, Trailer Park, Midnight Oil and the Ant Farm.

For capsule summaries of some of these companies, here's a good overview from the Hollywood Reporter.

One interesting tidbit from the article:

Nielsen MonitorPlus reports that advertising spending by the studios and major independents hit nearly $3.3 billion last year, an increase of $200 million from 2002. And with increases in advertising rates and the demands of standing out in a media-saturated universe, all signs point to it continuing to rise.

looks like really good news for our unsung heroes...

Related Link:
U-Press Telegram -- Believe the hype