More Moviegoers Skip Theater Lines with Online Ticket Purchases
-- Of the respondents who go to the movies, 24% said that they have
bought movie tickets online.
-- Of the respondents who bought movie tickets online, 71% made a
purchase 1-3 times in the past 6 months.
-- Fandango was the most popular site for movie tickets with 44%
of people saying they have used it to purchase tickets.
Movietickets.com and Moviefone.com followed with 36% and 21%,
respectively.
Online Advertising Increases Movie Buzz
-- 43% of survey respondents had seen a Spiderman 2 ad online,
followed by Harry Potter at 41% and Shrek 2 at 27%.
Film-Related Sites Also Find Success Online
-- Yahoo! Movies was the most popular general movie site among users for
information relating the three summer blockbuster movies. The Shrek 2
Yahoo! movie site captured 30% of total traffic to the top
general movie sites related to the three movie sequels, followed by the
Yahoo! Harry Potter movie site with 29% and finally the
Spiderman 2 Yahoo! movie site capturing 12% of total traffic.
-- 39% of total traffic to the three official movie sites came on
Fridays and Saturdays.
-- Survey respondents cited "watching trailers" as the most popular reason
for visiting official movie sites with 66% of respondents going
online to see the trailer for Harry Potter, 53% for Shrek 2, and
48% for Spiderman 2.
Movie Enthusiasts Are Likely to Purchase Video/DVD
-- Harry Potter movie enthusiasts are most likely to purchase the movie
when it comes out with 48% of respondents saying they will
definitely or probably buy the DVD or video. This number is followed by
41% who cited that they will definitely or probably purchase
Spiderman 2 when it's released and 39% for Shrek 2.
-- Of those who had seen the first or earlier releases of these summer
blockbuster sequels, more than half purchased the movies when they were
released on video or DVD:
* 58% of the respondents who saw Shrek 1 in the theater also
bought it.
* 63% of those who saw one or more earlier Harry Potter
movies, also bought one or more Harry Potter films.
* 56% of those who saw Spiderman 1 in the theater also bought
it.
Other Results Indicate:
-- 39% of total survey respondents go to the movies once or more
every 3-4 weeks.
-- Most respondents plan on seeing the movies within 1-3 weeks of the
movie's release:
* Shrek 2 -- 88% will go within the first three weeks of the
movie's release.
* Spiderman 2 -- 74% will go within the first week and 92%
will go within the first three weeks.
* Harry Potter -- 60% will go within the first few days, 91%
within the first three weeks.
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