January 11, 2005
Nielsen Launches Indie Film Market Research Arm NRGi
According to Variety, Nielsen Entertainment Research has launched a new arm called NRGi to focus on market research for the indie film sector. According to Joseph Craig, the freshly-minted NRGi GM:
Craig said the label will service the indie feature sector, from studio specialty arms to standalone players and individual filmmakers.
Craig added that potential clients for his firm will include "all of the arthouse distributors and each of the independent minded mini-majors -- even the filmmakers themselves -- that are trying to figure out what's working and what's not about their films."
Hmm. Maybe everyone in L.A. has NRG on speed dial, but how are New York filmmakers supposed to find these guys, anyways? I've yet to find a website or phone number for NRGi anywhere. In fact, there's only been one article in each of the trades. Seems like it would've been a no-brainer marketing effort to send a press release to INDIEWIRE, the number one news outlet for indie filmmakers. Perhaps they're saving the brouhaha for Park City...
Variety.com - NRG into niche tracking
Nielsen Entertainment market research firm NRG that will aim to focus on the indie movie sector.
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