January 10, 2005

Nader Watchdog Group Calls For Curbs On TV, Movie Ad Tie-ins

Ralph Nader's consumer watchdog group, The Center for Science in the Public Interest, has lobbed a missile towards the marketing of unhealthy products to children in movies and on TV. According to an article on Mediapost:

In its Guidelines for Responsible Food Marketing to Children, the CSPI calls on companies not to market low-nutrition drinks like soda, sports drinks, and sweetened iced tea to kids. Food companies though, could market: drinks that contain at least 50 percent fruit juice and no added caloric sweeteners; water and seltzer without added caloric sweeteners; and low-fat and fat-free milk, including flavored milks.

After seeing consumer product companies gorging on tie-ins last year, it might be smart for them to develop their own internal checks and balances in 2005. This has the potential to become a major, hot-button issue if left unchecked.

You can get the full report here.

MediaDailyNews 01-10-05

Watchdog Calls For Curbs On TV, Movie Ad Tie-ins