Warner Brothers and Nokia Team up for Mobile Content Downloads
Earlier today, Nokia and Warner Brothers announced a deal that will make special Warner Brothers content available for consumer download through the Nokia Content Discoverer client, which is available in millions of Nokia devices worldwide.
The multi-country agreement will create a dedicated Warner Bros. "storefront," embedded in capable phones, from which subscribers to the service can download images, tones, games and video clips. The content selection will include a combination of free and promotional material from Warner’s basket of franchises and recent films, including brands like Looney Tunes and DC Comics and recent films like ‘Superman Returns,’ ‘V for Vendetta,’ and ‘Batman Begins.’
The Nokia service is available on over 40 different Nokia models, which are expected to reach over 20 million consumers worldwide by the end of 2006.
Verizon's V CAST an Opportunity for Movie Marketers
This week, Verizon Wireless launched V CAST, the nation's first consumer multimedia wireless service. V CAST will deliver high-resolution video, 3D games and music right to mobile phones for a $15.00 monthly access charge:
VCAST customers get unlimited access to a wide array of more than 300 daily updated videos from leading content providers. Verizon Wireless VCAST customers also receive unlimited browsing of Verizon Wireless’ Mobile Web 2.0 news and information service. Music and video games are available for an extra fee.
For movie marketers, this could be an excellent venue for releasing a 5-7 minute clip from your upcoming film:
V CAST Showcase (Verizon Wireless) includes a variety of movie previews, DVD previews and short content from network television daytime and prime time programs. V CAST Showcase also features Mobile Shows.
So if your movie or DVD's audience is tech-savvy Gen Y urbanites with disposable income living in one of V CAST's markets, you might just have a marketing initiative here.
Now Playing On a Cell Phone Near You: Video Clips, Music Videos and 3D Games
