New Movie Marketing Collateral - Monday 9/18
In an effort to keep you abreast of the latest trailers, clips, posters, ads, websites and more, we're kicking-off a daily round-up of new movie marketing collateral releases. To get your collateral mentioned send an email to news@indiescene.net.
New Movie Trailers and Preview Clips:
'For Your Consideration' - Three new preview clips at Risky Biz Blog
'The Invisible' - New Trailer posted to MySpace
'Saw III' - Updated trailer at Yahoo! Movies
'Flyboys' - Exclusive Character clips at Coming Soon
New Movie Banner Ads:
'Casino Royale' -- New Flash leaderboard ad on Adverlicio.us
'Fearless' -- New Flash leaderboard ad on Adverlicio.us
Other Collateral and Ads of Note:
Heavy 'Jesus Camp' PPC ad placement on liberal blogs, to include Google video ads. Here's an example of a text ad (scroll to the end of the article.) Looks like they also did a banner buy on the same site.
Big Blogads buy for 'The Ground Truth' across liberal blogs -- see an example at Dailykos. Also note the 'Jesus Camp' ad.
Netflix Launches Personalized Movie Trailer Suggestion Feature
Netflix, the online DVD rental service, announced a new feature that enables their subscribers to watch a stream of movie trailers personalized to their movie tastes.
The feature, called “Previews,” consolidates all available movie trailers in one area on their site. Netflix's recommendation engine selects the appropriate trailers and calculates the order in which they are shown based on a subscriber’s rental and rating histories with the service. The previews run sequentially and without interruption. Subscribers can then add movies to their rental queues directly from the "Previews" page.
Netflix will launch with 1,000 trailers in the "Previews" section, but it plans on increasing that number to between 5,000 and 10,000 trailers by the end of the year.
2006 Key Art Awards on Starz Tonight
The Starz Network will be broadcasting highlights from the Hollywood Reporter's 35th Annual Key Art awards tonight - you can check local times here. It looks like there will be encore presentations as well.
For those not in the know, the Key Art Awards are held annually to recognize movie marketing achievement for all forms of film ad collateral including posters, trailers, print ads and TV commercials. This year's event was hosted by comedian and Saturday Night Live alumnus Kevin Nealon.
If you never had a chance to review the winners, the full listing is available here. VNU Media also sells illustrated programs highlighting the best of the print work.
Pathe Promos New Horror Film with PlayStation Portable Downloads
According to Netimperative, French film company Pathe is promoting their latest horror flick 'The Descent' by creating special trailers for use on the PlayStation Portable:
Anna Butler, marketing director at Pathe, said: We wanted to try something new with out trailer downloads, we already commit a substantial amount of work to promoting each film digitally and this seemed like a natural progression.
"PSPs are an exciting development and we wanted to start using this new medium.
Interactive agency Greenroom Digital helped make the promotion happen, and Pathe will team up with them again in the near future to promote upcoming releases 'The Crash' and 'The Business.'
You can download the trailer here if you happen to have a PSP and want to see it.
[ Via Netimperative]
Studios Clamoring For Trailer Slots in Front of 'Star Wars: Episode III'
Posted on Tuesday May 17, 2005 Filed under 18-35 Males, 20th Century Fox, Action & Adventure, Dreamworks, Lionsgate Films, Movie Advertising, Movie Trailers, Paramount, Theatrical, Universal, Warner BrothersAccording to the Los Angeles Times, the highly-anticipated 'Star Wars: Episode III Revenge of the Sith' is bowing in 3,700 theaters, and movie marketing executives are jockeying for coveted trailer slots. Further exacerbating the demand is Lucas' demand that no more than five trailers bow before his feature. Given how lackluster the box office has been so far this year, many films are banking on this added push to help get butts in seats:
Others in the mix, according to another studio: New Line's 'Wedding Crashers,' DreamWorks' 'The Island,' Universal's 'Cinderella Man' and Warner Bros.' 'Batman Begins.' And some studios are also sending trailers for other films directly to exhibitors in hopes of screening with 'Revenge of the Sith.' Sony, for example, is distributing a new "teaser" trailer for 'The Da Vinci Code,' even though the movie doesn't come out for a year
The article mentions that the only film guaranteed placement is 'The Fantastic Four.' Of all of these films, the films that probably need the marketing boost most are New Line's 'Wedding Crashers,' and Universal's 'Cinderella Man.'
[Via the Los Angeles Times]
Disney to Bow Massive Roadblock for the 'Chronicles of Narnia' Trailer
According to a Disney press release, the company is buying a massive "roadblock" on broadcast, cable, online and other media to launch the 'Chronicles of Narnia' trailer. Touted as the "largest audience ever for a theatrical trailer debut," the ads will reach an estimated 200 million+ viewers in 32 countries, 13 languages, across five continents and spanning over 12 time zones.
Here's more from the release:
The worldwide "roadblock" will be anchored by the U.S. broadcast debut of the "Chronicles of Narnia" trailer on Saturday, May 7th during ABC's network premiere of "Harry Potter and the Chamber of Secrets" (available in over 106 million households) along with online visitors to America Online Web sites (including AOL Welcome Screen, AIM, Moviefone, etc.), and Verizon Wireless V CAST customers. The trailer will also air simultaneously on Disney Channel, and on four channels across the Starz Entertainment Group network. Verizon Wireless customers will also be able to access the trailer through the company's V CAST wireless multimedia service.
Within a 48-hour period surrounding this domestic launch, the international "roadblock" (dubbed in over 11 languages) will similarly introduce the trailer around the world, with simulcasts on popular programs in such countries as the United Kingdom, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America. In addition to the broadcast launches, each territory will partner with print and online outlets to maximize exposure.
More to come...
[Via Yahoo! News]
Today's Must Read: The Business of Movie Trailers
Here's a must read article from the Los Angeles Times on the business (and politics) of getting movie trailers in front of theater-goers. It gives a good summary of how the system works. Here's the meat of the matter:
Movie marketers will tell you that the only place where their ads are guaranteed to reach proven moviegoers is not on television or in newspapers, but inside a darkened theater preferably one where the weekend's hottest movie is reaching the most pairs of eyes. Woe to the trailer that runs first, when many people are buying their popcorn and Milk Duds. The coveted spot is right before the feature, when the theater is full.
One thing the article fails to mention, however, is the immense importance that online trailers have gained in the past two years. Getting exclusive movie trailers and clips on AOL and Yahoo has become an important part of movie marketing, especially since those places gain greater influence in consumer's buying decisions. After all, how many businesses ply their consumers with competing ads right at the point of purchase?
Movies: Trailers: How a small time slot adds up to big industry headache
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