Warner Brothers and Nokia Team up for Mobile Content Downloads
Earlier today, Nokia and Warner Brothers announced a deal that will make special Warner Brothers content available for consumer download through the Nokia Content Discoverer client, which is available in millions of Nokia devices worldwide.
The multi-country agreement will create a dedicated Warner Bros. "storefront," embedded in capable phones, from which subscribers to the service can download images, tones, games and video clips. The content selection will include a combination of free and promotional material from Warner’s basket of franchises and recent films, including brands like Looney Tunes and DC Comics and recent films like ‘Superman Returns,’ ‘V for Vendetta,’ and ‘Batman Begins.’
The Nokia service is available on over 40 different Nokia models, which are expected to reach over 20 million consumers worldwide by the end of 2006.
'Star Wars' named the Overall Best License of the Year by Trade Group
According to a Lucasfilm press release, the International Licensing Industry Merchandisers' Association (LIMA) named the Star Wars franchise the Overall Best License of the Year.
LIMA presents the "best in show" award at their Licensing International Show annually to a property "that has had a significant and profound impact on the licensing community at retail and in the general marketplace during the previous calendar year." Star Wars also won top honors as the number one entertainment license of the year in the Boys Toy, Movie-based Video Game, and Licensed Publishing categories. According to Lucasfilm, Star Wars-themed merchandise generated over $3 billion in revenue from all channels in 2005.
The previous Overall Best License went to 'Spiderman 2.' The LIMA awards have been presented annually since 1984.
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