April 19, 2005

Marketing Preview: Superman Returns

Super Hero Hype is giving a brief overview of the advance marketing strategy behind the upcoming Superman Returns movie. Even though its coming from "anonymous sources," it looks in line with what we would expect from Warner Brothers:

The marketing will begin over a year in advance-starting with the teaser trailer that is now scheduled to air with Batman Begins, and Charlie and the Chocolate Factory. Word is Sony Pictures Imageworks is about to start work on about 10 special fx shots that will be featured in the trailer. The official website is also scheduled to be activated around this time, as well, a teaser poster. Then in November, the second trailer will be released with Harry Potter and the Goblet of Fire. Rumor is W.B. wants to have the same trailer with King Kong as well. W.B. is also currently shopping for movie tie ins and product placement, and it comes as no surprise that the companies are lining up.

That's nearly 12 months of constant PR and marketing activities leading up to the theatrical, and almost 18 for the DVD release.

Superman Hype! - The latest Superman news and rumors

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