June 15, 2004

Anti-ad Backlash Coming Soon to a Theater Near You

The Captive Motion Picture Audience of America wants to get rid of those pesky pre-show ads that have been popping up in the theaters lately. I can't say that I blame them, either -- one more Britneyesque soda commercial and I'll lose it. However, I think the CMPAA is kind of late to the game -- these ads have been entrenched for well over a year now, and at a 30-40 percent growth rate per year, that revenue stream will be hard to pry out ouf their clutches. Expect no help from the Distributors, most of which are subsidiaries of the parent companies making all of the ad buys in the first place. No advertiser in their right mind wants to give up the big-spending, consumer-goods-envying demographic otherwise known as "movie-goer." And a captive audience at that.

Stop pre-movie commercials! - The Captive Motion Picture Audience of America - CMPAA