August 20, 2004

Fox Searchlight Launches Top-Notch Fake Site for 'I Heart Huckabees'

Fox Searchlight has taken the fake website marketing tactic to new heights with the 'I Heart Huckabees' effort. Featuring several great fake commercials, coupons, and even a fake magazine cover, they've really outdone themselves. The Open Spaces Coalition site is great too.

Fox understands the real reason for doing a fake site - to provide backstory that develops further interest in the film. unlike the Godsend Institute site from earlier this year, the Huckabee's site isn't just a quickie effort to gain publicity, and won't be mistaken for a "real site." Instead, it further develops the story and characters. Note that Jude Law and Jason Schwartzman are not hidden - they're prominently featured. There's also a little disclaimer link at the bottom that takes you straight to the film's page at Fox.

The Huckabees Corporation - Welcome