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New CBS Series 'Smith' Finds Ad Partner with Warner's 'The Departed'

Posted on Wednesday August 30, 2006
Filed under Drama, Movie Advertising, Movie Marketing, New Releases, Television Marketing, Warner Brothers

departed posterAccording to Zap2it, CBS has partnered with Warner Brothers for the premiere of the new crime drama ‘Smith.’ The pilot will be solely sponsored by the upcoming Scorsese film The Departed, with “limited commercial interruptions.”

The Warner Brothers sponsorship of the ‘Smith’ pilot takes care of a tricky scheduling dilemma faced by CBS. With the premiere running over an hour before commercial breaks, CBS would have had to trim down the episode, limit commercials, or run an extended premiere.

'The Departed,' a hard-boiled crime drama in the vein of Scorsese’s past work, is a natural fit for 'Smith.' The series also stars Ray Liotta, who had his big breakout role in the Scorsese classic Mafia hit 'Goodfellas.'

‘The Departed’ features an ensemble cast including Leonardo DiCaprio, Jack Nicholson, Matt Damon and Martin Sheen, among others, and will premiere in theaters on October 6th.




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