AOL Gives Away Free Movielink Downloads
In a move to draw more subscribers to their premium services, AOL announced a plan to give away free movie downloads via the Movielink service on Thursday. The deal benefits AOL by helping to stop their eroding subscriber base, while Movielink gets a much-needed boost of attention and users:
AOL said the earlier deal has helped Movielink increase downloads from its 1,000-films strong library by 15 percent. Typically, Movielink charges $4.99 for each film download. "Since our initial partnership with Movielink, we've steadily seen increased usage among the AOL for Broadband community," Steven Yee, vice president and general manager of AOL Movies and Moviefone.com, said in a statement.
As household broadband connections penetrate the 50% percent mark, and with the inevitable shift of Internet video into the living room, rapid growth of the sector is expected:
Internet companies are aiming to fuel demand for subscription video services, a market that's expected to grow from about $991 million in 2003 to more than $4.5 billion in 2007, according to recent research from In-Stat/MDR.
That's a pretty big pie.
AOL offers broadband subscribers free flicks | Tech News on ZDNet
Comments