Search  
Movie Marketing News
Site Menu


Studios Unload a Plethora of Lackluster Films

Posted on Friday February 20, 2004
Filed under Theatrical

I checked out the Weekend Warrior's predictions and comments regarding this weekend's releases, and I have to agree with his assertion this is the season where the "studios turn the weekend into a crap-filled dumping yard." With all the attention on the Oscars, it's a perfect time for the studios to quietly shed some dead weight while nobody's watching. I'm surprised that Miramax didn't dump Prozac Nation, which has been in the can gathering dust for what seems like eons.

I've just recently been turned on to the WW, so I don't know how well his numbers jive, but he truly has the best free analysis and comparables out there, and I've found more than a few good marketing insights.

Related Links:
The Weekend Warrior: Preview and Projections for the Weekend of February 20th, 2004




Comments

I think you mean plethora, not dearth?

Posted by john at March 7, 2004 1:58 PM

Thanks. Changed it per your comment.

Posted by MMB at March 8, 2004 3:07 PM



Marketing Categories


Marketing Archives




 Subscribe

 

Newsletter

Sign up for our newsletter and get free movie marketing news, resources and tips

Site Info

Send Us News!
About Us
Contact
Advertise



Marketing Books

The Complete Independent Movie Marketing Handbook
Movie Marketing: Opening the Picture and Giving It Legs
Books : The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World The Entertainment Marketing Revolution
Books : Selling the Sizzle: The Magic and Logic of Entertainment Marketing Selling the Sizzle: The Magic and Logic of Entertainment Marketing
See more products in our Marketing Shop
 


Great Film Sites

Brian Flemming
Cinecultist
Cinemaminima
Cinematical
Defamer
Drew's Blog-o-Rama
Filmbrain
Filmmaker Mag
Greencine Daily
Indiewire
Movie City Indie
Movie City News
Movie Marketing Madness
Posterwire
PVR Blog
The Hot Blog
The IFC Blog
The Numbers

Marketing, Advertising & PR

Adfreak
Adjab
Adverblog
Brand Autopsy
Brandshift
Buzzmachine
Church of the Customer
Clickz!
Expert PR
Marketing Profs
Marketing Sherpa
Marketing VOX
Paid Content
PR Machine
PR Opinions
Seth Godin
Shotgun Marketing
The Long Tail
Thinking by Peter Davidson
Wonderbranding