Marketing Toned Down for Controversial 'Karla' Movie
'Karla', the controversial film about the infamous Canadian killers Karla Homolka and Paul Bernardo, is finally coming to Canadian screens on January 20th. However, according to the Ottawa Sun News, Montreal-based Christal Films will adjust the marketing, promotion and playdates due to the sensitive nature of the film's subject matter.
According to the article, the film will be advertised on television, but will not be trailered in theaters. Plans for a premiere have also been scrapped. Additionally, the film will not be shown in St. Catherines, Ontario, where the murders actually took place.
The film has been the subject of scrutiny since its announcement:
The movie has been the subject of intense debate. It was pulled from the Montreal World Film Festival last year after sponsors, including Air Canada, complained. Passions were rekindled when Homolka was released from her Montreal-area prison last July and became the subject of a media frenzy. And Premier Dalton McGuinty urged Ontarians to boycott it.
There's no word yet if a U.S. distribution deal is in place.
Previously: 'Karla' Biopic Stirs Controversy in Canada
Official Movie Website: Karla
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