Catchy title or piggyback Marketing?
Posted on Saturday February 7, 2004
Filed under
TheatricalFox Searchlight's upcoming horror romp 'Club Dread' is under fire from the folks at Club Med, who are seeking an injunction to block release of the film and the destruction of all prints & advertising materials. According to the Miami-Herald:
The resort folks say they think people will be confused by the similarity and don't want their name to be "tarnished" by the film's "disparaging association" with blood, death and murder.
Fox is promoting its low-brow take on a booze-soaked party island that "takes a turn for the weird when dead bodies start turning up faster than you could drink a rum punch."
Club Med is in a tricky legal position because trademark holders are required to defend their names or risk losing their trademark rights. But courts set a high standard when satire is in play.
Related links:
Club Med
'Club Dread' Official Movie Site
Miami Herald.com: Club Med suing over 'Club Dread' movie title
Comments
Yeah, the Larry Flynt/Jerry Falwell thing pretty much assures that there's no way an injunction is going to be granted. God bless you, Larry Flynt.