Movie Marketing News
Site Menu

AMC Offers Money-back guarantee on 'Cinderella Man' Ticket Purchase

Posted on Wednesday June 29, 2005
Filed under Boomers, Drama, Movie Advertising, New Releases, Theatrical, Universal

According to Reuters, AMC, the #2 movie chain in America, is offering a money-back guarantee for those who purchase tickets to see 'Cinderella Man':

Advertisements offering on-the-spot refunds to AMC patrons unhappy with the film began running on June 24 in newspapers and on the exhibitor's Web site (, AMC spokeswoman Pam Blase said on Tuesday.
The ads, welcomed by the film's distributor, Universal Pictures, say in part: "AMC believes Cinderella Man is one of the finest motion pictures of the year!"
Blase said AMC provides occasional rebates to dissatisfied moviegoers on a case-by-case basis. But the "Cinderella Man" offer marks the exhibitor's first money-back guarantee since "Mystic Pizza," Julia Robert's breakout 1988 film.

The move comes amidst the widespread belief that releasing 'Cinderella Man' as a counter-programming measure was a failed move, and there has been speculation the Universal may try a limited re-release in the fall. This guarantee is an interesting effort to drum up business, particularly because the demographic most receptive to these types of offers is also the same one most likely to be interested in seeing this film. And much like rebates, the redemption levels are, barring aberrations, usually pretty low. AMC isn't releasing any numbers, and so far has just said that the refunds requested have been "minuscule."

[Via Reuters]


Post a comment

Remember personal info?

Marketing Categories

Marketing Archives




Sign up for our newsletter and get free movie marketing news, resources and tips

Site Info

Send Us News!
About Us

Marketing Books

The Complete Independent Movie Marketing Handbook
Movie Marketing: Opening the Picture and Giving It Legs
Books : The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World The Entertainment Marketing Revolution
Books : Selling the Sizzle: The Magic and Logic of Entertainment Marketing Selling the Sizzle: The Magic and Logic of Entertainment Marketing
See more products in our Marketing Shop

Great Film Sites

Brian Flemming
Drew's Blog-o-Rama
Filmmaker Mag
Greencine Daily
Movie City Indie
Movie City News
Movie Marketing Madness
PVR Blog
The Hot Blog
The IFC Blog
The Numbers

Marketing, Advertising & PR

Brand Autopsy
Church of the Customer
Expert PR
Marketing Profs
Marketing Sherpa
Marketing VOX
Paid Content
PR Machine
PR Opinions
Seth Godin
Shotgun Marketing
The Long Tail
Thinking by Peter Davidson