Sony Pictures teams up with Maven Networks to promote 'Stealth' via Broadband
According to a joint press release issued today, Sony Pictures is teaming up with Maven Networks, a company that specializes in broadband content, to provide high quality streaming elements to promote the upcoming release of 'Stealth':
Sony Pictures Digital's video content will include a series of trailers, games, and exclusive behind-the-scenes video content directly to consumers who opt-in at the film's Web site. With Maven's technology, Sony can reach consumers directly online and build a powerful, ongoing, and measurable relationship with movie fans.
Entertainment companies are now able to offer full-screen, highest-quality video content to promote their films. With more than 58% of U.S. online households(1) now accessing the Internet via broadband connections, former barriers to receiving high-quality, full-screen videos -- such as download time and illegal sharing -- now can be surmounted technologically. Movie studios are among the first to embrace broadband video to showcase their products.
With all the debate surrounding the box office performance this year, there's little doubt in everyone's mind that actual attendance numbers are down. Because of the myriad of home entertainment choices and rising ticket prices, consumers are more apt to explore movie websites in order to choose what films to see -- providing the highest quality of marketing materials is part of this equation.
[Via Marketwire]
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