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May 06, 2004

Is the 'Fahrenheit 911' Ban a Marketing Stunt?

The Independent UK is reporting that the recent controversy surrounding Michael Moore's new film was a publicity stunt:

Less than 24 hours after accusing the Walt Disney Company of pulling the plug on his latest documentary in a blatant attempt at political censorship, the rabble-rousing film-maker Michael Moore has admitted he knew a year ago that Disney had no intention of distributing it.

I'm not sure how this will shake out -- Moore has a pretty avid fan base, but this may further damage his already shaky credibility among many.

Publicity stunts usually have a negligible effect on box office -- for example, Godsend's fake website seems to have been little help in that regard.

Related Link
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May 6, 2004 06:16 PM :: TrackBack > Printer-friendly version

 

Comments

Will someone clue me in as to why it makes a bit of difference whether Disney decided to drop Moore's film this year or last year, as far as the censorship/corporate ties argument is concerned? The fact that Moore would risk non-distribution before the Academy deadline strains credibility, but the idea that we should be shocked that he would resort to loud publicity to publicize his film, strains my brain cells.

Posted by Norman at May 7, 2004 02:19 PM

Again, we getted bogged down with what the filmmakers motives are, which takes the focus OFF the real issue at hand....political censorship and the lengths our administration will go to, so as not to be seen for what they really are! THIS is what we need to care about....not what a filmmaker says, does, when or where to get publicity.....that is a no brainer....any filmmaker worth their salt will do anything to get their film the most publicity.....don't we already know that rule of marketing?

Posted by barbi at May 7, 2004 05:41 PM

Michael Moore is a huge hypocrite. He lies to get his movies the most publicity nad yet screams if anyone whose viewpoints he disagrees with use the same tactics. He comes from money, lives in splendor, makes millions yet wants us to believe he is just one of us because he wears that pathetic cap. It's ironic that cap is too small for his huge ego and his uglu head sticks out rom the sides.

Posted by Renee at May 7, 2004 07:23 PM