Search  
Movie Marketing News
Site Menu


Did Excessive Product Placement Help Sink 'The Island'?

Posted on Monday July 25, 2005
Filed under 18-35 Males, Dreamworks, New Releases, Product Placement, Sci-Fi & Fantasy

Jeff Greefield makes an interesting point over at Product Placement News today: As product placement becomes more ubiquitous, film critics are much more likely to seize on films that take it too far -- especially when they don't like a film anyways. They list many examples of this point in action -- here's an especially vicious attack:

Chris Hewitt at the Pioneer Press: Bay also goes along with perhaps the crassest product placement in movie history a perfume commercial so blatant that it pulls you out of the movie and follows that up with a love scene that makes no sense and a character reversal so unmotivated that it may make you want to pull yourself out of the movie.

That's just a sample -- visit Rotten Tomatoes and read a few of the reviews -- you'll see just how often the critics bash the product placement in the film.

Other recent films that have gorged on product placements recently include the Herbie flick and even Bad News Bears -- I would have expected an even greater backlash against these films given their positioning as family fare.

[Via Product Placement News]




Comments

Post a comment










Remember personal info?









Marketing Categories


Marketing Archives




 Subscribe

 

Newsletter

Sign up for our newsletter and get free movie marketing news, resources and tips

Site Info

Send Us News!
About Us
Contact
Advertise



Marketing Books

The Complete Independent Movie Marketing Handbook
Movie Marketing: Opening the Picture and Giving It Legs
Books : The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World The Entertainment Marketing Revolution
Books : Selling the Sizzle: The Magic and Logic of Entertainment Marketing Selling the Sizzle: The Magic and Logic of Entertainment Marketing
See more products in our Marketing Shop
 


Great Film Sites

Brian Flemming
Cinecultist
Cinemaminima
Cinematical
Defamer
Drew's Blog-o-Rama
Filmbrain
Filmmaker Mag
Greencine Daily
Indiewire
Movie City Indie
Movie City News
Movie Marketing Madness
Posterwire
PVR Blog
The Hot Blog
The IFC Blog
The Numbers

Marketing, Advertising & PR

Adfreak
Adjab
Adverblog
Brand Autopsy
Brandshift
Buzzmachine
Church of the Customer
Clickz!
Expert PR
Marketing Profs
Marketing Sherpa
Marketing VOX
Paid Content
PR Machine
PR Opinions
Seth Godin
Shotgun Marketing
The Long Tail
Thinking by Peter Davidson
Wonderbranding