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Did Excessive Product Placement Help Sink 'The Island'?

Posted on Monday July 25, 2005
Filed under 18-35 Males, Dreamworks, New Releases, Product Placement, Sci-Fi & Fantasy

Jeff Greefield makes an interesting point over at Product Placement News today: As product placement becomes more ubiquitous, film critics are much more likely to seize on films that take it too far -- especially when they don't like a film anyways. They list many examples of this point in action -- here's an especially vicious attack:

Chris Hewitt at the Pioneer Press: Bay also goes along with perhaps the crassest product placement in movie history a perfume commercial so blatant that it pulls you out of the movie and follows that up with a love scene that makes no sense and a character reversal so unmotivated that it may make you want to pull yourself out of the movie.

That's just a sample -- visit Rotten Tomatoes and read a few of the reviews -- you'll see just how often the critics bash the product placement in the film.

Other recent films that have gorged on product placements recently include the Herbie flick and even Bad News Bears -- I would have expected an even greater backlash against these films given their positioning as family fare.

[Via Product Placement News]


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