General Mills to Give away free Movielink Downloads
General Mills will be giving away coupons for free Movielink downloads as cereal box promotions, according to the Minneapolis-St. Paul Business Journal. The $5 coupons will be in specially marked boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Golden Grahams, among others. The code will allow the customer to rent a digital version of the movie of their choice for 30 days, according the the article.
A joint venture of Paramount, Sony, Universal Studios and Warner Bros., Movielink's content is made up of the partnering companies' catalog titles, and they also have non-exclusive distribution agreements with Disney including Miramax) Lions Gate and others.
After many years of being the official "idea before its time," Movielink's time may have finally arrived. And with consumer acceptance of digital downloads quickly coming to a head, they really need to think about building their brand. Partnering with General Mills gives them the broad exposure outside of their core audience, which until now has probably been tech savvy early adopters. Movielink coupons in boxes of sugar cereals will help them reach teens -- the most voracious of digital content consumers.
Post a comment
Comments