Insight Into the Studio's Online Marketing Processes
Chris Thilk has posted a great interview with Perry Wang over at his Movie Marketing Madness blog. Wang is from Media Revolution, a web design firm that does work for the majors.
If you've ever wondered how a the process works at that level, this is a must-read interview. One revealing segment explained why we see so little innovation in regards to special content like podcasts, blogs, webisodes, etc:
Another bottleneck for content is the budget for the film's site. Good content costs money to produce. The teams that support the web updates also need to be paid. Only the most organized, integrated studios are able to align their decision makers and budgets to create and post new content like webisodes and other featurettes prior to a film's release.
There's plenty of tidbits like that -- check it out...
[Via Movie Marketing Madness]
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