Search  
Movie Marketing News
Site Menu


Vets Upset over 'Wedding Crashers' Purple Heart Promo

Posted on Tuesday July 26, 2005
Filed under 18-35 Males, Comedy, New Line, New Releases, Online Marketing

According to Adrants, a tongue-in-cheek viral game for 'The Wedding Crashers' urging the use of the Purple Heart medal to score chicks has angered Veterans' groups:

Part of the promotional website for the Owen Wilson, Vince Vaughn movie Wedding Crashers and a scene within the movie makes reference to the Purple Heart, a military medal of honor. The movie, which, remember, is a movie and not real life, pokes fun at the medal by claiming it gets a guy attention if he wears one with the line, "Carrying a Purple Heart in your jacket guarantees you attention, admiration and plenty of free booze."
Update: The Washington Post is now reporting that New Line has pulled the offending section off of the film's web site. Apparently, the notion of impostors using fake medals to score favors is a sore point in D.C. right now:
Wearing, manufacturing, buying, selling or trading a Medal of Honor is a crime. [Congressman] Salazar's Stolen Valor Act, introduced Friday, would expand the law to include more medals and would allow prosecution of anyone who falsely claims to have earned a military medal or a Purple Heart.

His office drew attention to the Web site. On Monday, he claimed victory.

"If any movie-goers take the advice of the 'Wedding Crashers' and try to use fake Purple Hearts to get girls, they may wind up picking up an FBI agent instead."

Kinda harsh. New Line did the right thing by pulling the section though. Given the lack of vets working in private industry these days, its not hard to see how something like this could slip by without a proper vetting. Adrants does make a point that in a time of war, sensitivities are indeed higher, and an extra level of scrutiny needs to be applied to all things military-related.

[Via Adrants]




Comments

Post a comment










Remember personal info?









Marketing Categories


Marketing Archives




 Subscribe

 

Newsletter

Sign up for our newsletter and get free movie marketing news, resources and tips

Site Info

Send Us News!
About Us
Contact
Advertise



Marketing Books

The Complete Independent Movie Marketing Handbook
Movie Marketing: Opening the Picture and Giving It Legs
Books : The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World The Entertainment Marketing Revolution
Books : Selling the Sizzle: The Magic and Logic of Entertainment Marketing Selling the Sizzle: The Magic and Logic of Entertainment Marketing
See more products in our Marketing Shop
 


Great Film Sites

Brian Flemming
Cinecultist
Cinemaminima
Cinematical
Defamer
Drew's Blog-o-Rama
Filmbrain
Filmmaker Mag
Greencine Daily
Indiewire
Movie City Indie
Movie City News
Movie Marketing Madness
Posterwire
PVR Blog
The Hot Blog
The IFC Blog
The Numbers

Marketing, Advertising & PR

Adfreak
Adjab
Adverblog
Brand Autopsy
Brandshift
Buzzmachine
Church of the Customer
Clickz!
Expert PR
Marketing Profs
Marketing Sherpa
Marketing VOX
Paid Content
PR Machine
PR Opinions
Seth Godin
Shotgun Marketing
The Long Tail
Thinking by Peter Davidson
Wonderbranding