New Line Teams with PixelPlay for 'Fried Worms' DishGAMES Promotion
PixelPlay and New Line Cinema have partnered to offer a 'How to Eat Fried Worms' game on PixelPlay's DishGAMES service, available via the DISH Network, according to a joint press release.
Gamers will have the chance to win 10 different prizes, and the top three scorers will win a "Worms Prize Package" featuring a Samsung portable DVD player, 10 movie tickets from Fandango, a New Line DVD Pack, a ‘Fried Worms’ movie poster and a 17 piece stainless steel cookware set, ostensibly to cook up homemade worm delicacies. The game went live on the service last Friday in tandem with the film’s theatrical release.
The game is available free to all DISH Network subscribers, which currently number over 12.4 million throughout the U.S. The promotion will be available on the service for the remainder of the summer.
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