Wrap-up: Movie Marketing and the Star Power Conference
Brandweek has a nice wrap-up on last week's Star Power Conference. For those of you not in the know, the conference, hosted by the Promotion Marketing Association, helps studio marketing execs meet-up with potential marketing partners. Some key points include:
- Mobile marketing to reach the 18-34 segment -- as we all know, reaching this market has become increasingly difficult with the fractured ad landscape. Companies like Fox and Warner Bros. have been using mobile marketing to reach this market with some success, but the main caveat is that the telecoms are still trying to figure out their business models.
- Shrinking DVD windows -- This has been a hot-button issue as of late, and the studios have been shuffling around their marketing teams to optimize joint efforts.
- Product placement overkill -- to better optimize efforts, companies like Universal are setting caps on promotional partners for titles, especially after the 'Cat in the Hat' promotional partner overkill in 2003.
[Via Brandweek]
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