Fandango Teams with PointRoll to Sell Movie Tickets via Online Ads
According to a joint release, Fandango, the web’s largest online movie ticketing site, has been selected as a Preferred Partner by rich media ad developer PointRoll. The partnership will enable Fandango to serve dynamic, location-targeted rollover ads that will enable users to search for and purchase movie tickets within the ad, when the consumer’s intent to purchase is at its highest.
PointRoll has been a major developer and ad server of rollover and other highly interactive flash-based ads for the film industry since 2000, and with the steady increase in broadband penetration, they are now delivering up to six billion ad impressions yearly on top-tier destinations like Yahoo!, MSN and AOL. The partnership comes amidst a robust growth period in the online movie ticketing business, which, according to Jupiter Research, is projected to grow at nearly twenty percent a year for the next three years.
With the advanced tracking capabilities of the PointRoll system, studio movie marketers will be able to measure the actual return on investment for their rich media campaigns, which will give them similar tracking capabilities to text-based advertising systems like Google Adwords.
Tags: movie marketing, online advertising
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