CNN And Miramax Partner To Promote 'The Aviator'
According to Mediapost, CNN and Miramax have teamed up for a "multi-platform promotional initiative" for 'The Aviator,' due in theaters December 17. According to the article:
The on-air spots promoting the movie literally take flight on the CNN networks and encourage viewers to log on to CNN.com to learn how to win a trip to experience the glamour of "Old Hollywood" embodied throughout the film.
In addition, branded movie promotional banners will run on CNN.com, directing users to "The Aviator" promotional mini-site, at which they can enter the consumer sweepstakes, watch the movie trailer, and obtain information about the film.
Additionally, a "Making of" featurette will be screening on the CNN Airport Network.
MediaDailyNews 11-30-04
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