Today's Must Read: Tracking and Influencing 'Consumer Generated Media'
I have a recommendation to make for all of you movie marketers out there -- Marketing Sherpa. I subscribe to at least a dozen of their newsletters, and I usually find several articles a week that give tips useful for movie marketers.
An article they released today gives six simple steps for tracking and influencing online buzz. As we all know, sites like AICN and Rotten Tomatoes can make or break a film. Just read a few posts on Defamer about the upcoming 'Catwoman' movie or spend a few minutes at Rotten Tomatoes and you'll see what I mean.
Having a system in place is even more essential for indies on the festival circuit, because negative buzz will directly affect the quality of festivals you get accepted into. Plus, you probably don't have hundreds of million dollars at your disposal for buying "mindshare."
How to Track (and Influence) Consumer Buzz Online About Your Brand - 6 Steps
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