Today's Must Read: "Grown-up Movies"
The USA Today has been a haven for excellent movie marketing articles lately, and this piece on the adult movie-going market continues this trend.
Think marketing to adults over 25 is a waste of time? Think again:
Moviegoers 50 and older accounted for nearly 25% of U.S. ticket sales in 2003, according to the Motion Picture Association of America. Attendance among 40- to 59-year-olds surged 7%. More than one in 10 moviegoers are over 60. Meanwhile, moviegoing among 12- to 24-year-olds is off 1% since 2001.
The article covers some of the major factors behind this trend including counter-programming, a renewed focus on genre titles (like romance), demographics and more.
USATODAY.com - Grown-up movies
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Seniors account for 40% of total con-
sumer demand, 50% of all savings dep-
osits, 37% of all over-the-counter
medicine products, 40% of all luxury
car purchases, purchase 80% of all lux-
ury travel, gamble more than any other
age group, spend more money in grocery
stores, eat out an average of 3 times
per week, spend more money on child-
ren's parents do and the senior popu-
lation is increasing.* Who with the brains God gave a solid brass doorknob
would think of making movies for them?
N O T H O L L Y W O O D !!!!!!!!
*Scource: Age Wave, Inc. (About 1990)