Wal-Mart Accelerating Digital Movie Download Efforts
According to recent reports on CNNMoney.com, Wal-Mart is ramping up its movie download service efforts amidst the recent launch of Amazon and Apple’s services.
The single largest seller of DVDs in the world, Wal-Mart accounts for upwards of 40 percent of all DVD sales, mainly from highly popular new releases from the studios. The article speculates that the move is part of Wal-Mart’s effort to maintain this dominance.
Wal-Mart is still working out the pricing and delivery options for the service, which may include free or discounted downloads with purchase. Downloads would be available at walmart.com, and the company is also considering in-store burning kiosks as well.
Wal-Mart’s moves come just weeks after it was widely reported that they threatened not to sell titles of companies making download deals with Apple. Earlier this year, Wal-Mart refused to carry Disney’s 'High School Musical' after it appeared on iTunes prior to release in stores.
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