Pathe Promos New Horror Film with PlayStation Portable Downloads
According to Netimperative, French film company Pathe is promoting their latest horror flick 'The Descent' by creating special trailers for use on the PlayStation Portable:
Anna Butler, marketing director at Pathe, said: “We wanted to try something new with out trailer downloads, we already commit a substantial amount of work to promoting each film digitally and this seemed like a natural progression.
"PSPs are an exciting development and we wanted to start using this new medium.”
Interactive agency Greenroom Digital helped make the promotion happen, and Pathe will team up with them again in the near future to promote upcoming releases 'The Crash' and 'The Business.'
You can download the trailer here if you happen to have a PSP and want to see it.
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Via Netimperative]
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