Posted on Friday February 6, 2004 Filed under Market Research
Professor Stephen Quartz and an unnamed "marketing company" are using MRI technology to test the effectiveness of movie trailers. Is this what we can expect for the future of movie marketing, or is it merely a rehash of the 1950s subliminal advertising phenom?
Okay, I feel that the concept of using MRI technology for this sort of thing is well, you know, incredibly wrong on a philosophical level. But I have to admit, I'd still be curious to witness the MRI results of people who shelled out ten bucks to see Along Came Polly and see if there's any brain activity whatsoever in the subjects.
Comments
Okay, I feel that the concept of using MRI technology for this sort of thing is well, you know, incredibly wrong on a philosophical level. But I have to admit, I'd still be curious to witness the MRI results of people who shelled out ten bucks to see Along Came Polly and see if there's any brain activity whatsoever in the subjects.
I saw that one comin'. Very nice. Perhaps we can hook it up to ol' Harvey and see WTF he was thinking with 'Cold Mountain' as well...