MPAA Launches Online Consumer Market Research Panel
The Motion Picture Association of America (MPAA) announced the launch of a new online consumer panel called “My Movie Muse” today. According to their release, the site will allow interested, qualified consumers to register so that they can participate in online surveys on issues affecting the organization’s member companies, including topics such as theater attendance, home video rental, advertisements, and piracy. The site plans on commissioning quarterly generalized surveys, and will also conduct “one-off” surveys that relate to specific demographic groups as the need arises.
The My Movie Muse site plans on enrolling 7,500 participants this year, and plans on doubling that figure in 2007. An international version of the site is also in the works.
Registration is currently open to the public at mymoviemuse.com, although it appears that studio employees or individuals involved in the market research of movies are ineligible to participate.
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