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DVD Sales For First Half of 2005 up 19% over Last Year

Posted on Tuesday July 26, 2005
Filed under Market Research

According to a report released today by the DVD Entertainment Group, In the first half of 2005, more than 770 million DVDs were shipped to retail outlets - a 19% increase over 2004. DEG further reported that the total number of units shipped since the launch of the DVD format has approached 4.7 billion discs, with over 47,000 different DVD titles now available on the market.

The report also detailed the penetration numbers for DVD players:

Since launch, more than 140 million DVD players, including set-top and portable DVD players, DVD recorders, Home-Theater-in-a-Box systems (HTIB), TV/DVD and DVD/VCR combination players, have sold to consumers, bringing the number of DVD households to 75 million (adjusting for households with more than one player).

Given the industry consensus that DVD is now in it's "mature" phase, these numbers are extremely impressive. However, as I've read recently, anyone who's waited more than seven years to buy a DVD player probably won't be buying a lot of discs, and the falling per-disc pricing may have trained consumers to wait for bargain pricing.


[Via the DVD Entertainment Group]




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