'Star Wars' named the Overall Best License of the Year by Trade Group
According to a Lucasfilm press release, the International Licensing Industry Merchandisers' Association (LIMA) named the Star Wars franchise the Overall Best License of the Year.
LIMA presents the "best in show" award at their Licensing International Show annually to a property "that has had a significant and profound impact on the licensing community at retail and in the general marketplace during the previous calendar year." Star Wars also won top honors as the number one entertainment license of the year in the Boys Toy, Movie-based Video Game, and Licensed Publishing categories. According to Lucasfilm, Star Wars-themed merchandise generated over $3 billion in revenue from all channels in 2005.
The previous Overall Best License went to 'Spiderman 2.' The LIMA awards have been presented annually since 1984.
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