'Van Helsing' promotes Canadian Blood Drive
With an imminent DVD release, the marketing team behind Universal's 'Van Helsing has' come up with one of this year's most unique campaigns:
Canadian Blood Services and Universal Studios Home Video Canada are hoping to educate young people about the need to donate blood. As the Count says: "The blood is the life."
Under the joint promotion, a special advertisement will be included in a half-million video copies of Universal's horror movie Van Helsing, being released on VHS and DVD next Tuesday.
That coincides with a two-week Van Helsing blood drive at eight Canadian Blood Services locations in Edmonton, Calgary, Toronto, Mississauga and Halifax. There's also a contest at each location to win one of 20 of the DVDs.
Talk about the perfect marketing partner. Besides the obvious press attention somthing like this will get, it also has a distinct community service component. Kudos, Universal!
CTV.ca | Vampire hunter Van Helsing to urge blood donations
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