Fox Searchlight Sends Severed Ears to Promote 'The Hills Have Eyes'
Marketing horror films has always required a mix of creativity, brashness, and the occasional gross-out. Fox Searchlight followed the latter to a tee this week when they sent out fake severed ears in a clever styrofoam clam-shell to promote the upcoming release of 'The Hills Have Eyes'.. You can check it out here, if you dare.
Before you congratulate the marketing team at Fox Searchlight for their originality, however, you should know that the guys at Lionsgate sent severed hands out to journalists when they promoted 'Saw' a year and a half ago.
Three times a marketing trend makes, and we're waiting to see what the Weinsteins do with the next Dimension release...
Found via the incomparable Adrants
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