Search  
Movie Marketing News
Site Menu


Is the 'Fahrenheit 911' Ban a Marketing Stunt?

Posted on Thursday May 6, 2004
Filed under Film Publicity, New Releases

The Independent UK is reporting that the recent controversy surrounding Michael Moore's new film was a publicity stunt:

Less than 24 hours after accusing the Walt Disney Company of pulling the plug on his latest documentary in a blatant attempt at political censorship, the rabble-rousing film-maker Michael Moore has admitted he knew a year ago that Disney had no intention of distributing it.

I'm not sure how this will shake out -- Moore has a pretty avid fan base, but this may further damage his already shaky credibility among many.

Publicity stunts usually have a negligible effect on box office -- for example, Godsend's fake website seems to have been little help in that regard.

Related Link
News




Comments

Will someone clue me in as to why it makes a bit of difference whether Disney decided to drop Moore's film this year or last year, as far as the censorship/corporate ties argument is concerned? The fact that Moore would risk non-distribution before the Academy deadline strains credibility, but the idea that we should be shocked that he would resort to loud publicity to publicize his film, strains my brain cells.

Posted by Norman at May 7, 2004 2:19 PM

Again, we getted bogged down with what the filmmakers motives are, which takes the focus OFF the real issue at hand....political censorship and the lengths our administration will go to, so as not to be seen for what they really are! THIS is what we need to care about....not what a filmmaker says, does, when or where to get publicity.....that is a no brainer....any filmmaker worth their salt will do anything to get their film the most publicity.....don't we already know that rule of marketing?

Posted by barbi at May 7, 2004 5:41 PM

Michael Moore is a huge hypocrite. He lies to get his movies the most publicity nad yet screams if anyone whose viewpoints he disagrees with use the same tactics. He comes from money, lives in splendor, makes millions yet wants us to believe he is just one of us because he wears that pathetic cap. It's ironic that cap is too small for his huge ego and his uglu head sticks out rom the sides.

Posted by Renee at May 7, 2004 7:23 PM



Marketing Categories


Marketing Archives




 Subscribe

 

Newsletter

Sign up for our newsletter and get free movie marketing news, resources and tips

Site Info

Send Us News!
About Us
Contact
Advertise



Marketing Books

The Complete Independent Movie Marketing Handbook
Movie Marketing: Opening the Picture and Giving It Legs
Books : The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World The Entertainment Marketing Revolution
Books : Selling the Sizzle: The Magic and Logic of Entertainment Marketing Selling the Sizzle: The Magic and Logic of Entertainment Marketing
See more products in our Marketing Shop
 


Great Film Sites

Brian Flemming
Cinecultist
Cinemaminima
Cinematical
Defamer
Drew's Blog-o-Rama
Filmbrain
Filmmaker Mag
Greencine Daily
Indiewire
Movie City Indie
Movie City News
Movie Marketing Madness
Posterwire
PVR Blog
The Hot Blog
The IFC Blog
The Numbers

Marketing, Advertising & PR

Adfreak
Adjab
Adverblog
Brand Autopsy
Brandshift
Buzzmachine
Church of the Customer
Clickz!
Expert PR
Marketing Profs
Marketing Sherpa
Marketing VOX
Paid Content
PR Machine
PR Opinions
Seth Godin
Shotgun Marketing
The Long Tail
Thinking by Peter Davidson
Wonderbranding