October 04, 2004

New Book "Open Wide" Examines the finer points of Hollywood Tentpole Marketing

We don't do regular book reviews or reccomendations here at the Movie Marketing Blog, but the well written and relevant "Open Wide" definitely warrants it.

Written by Dade Hays and Jonathan Bing of Variety, the book painstakingly details the marketing of three "tentpole" titles from last summer: Legally Blonde 2, Terminator 3 and Sinbad. The book's timeliness makes it a must read as the tactics described are all still fresh and relevant to today's marketing environment. And despite the book's focus on Hollywood, indie marketers could learn a thing or two about the overall film marketing process -- especially the chapters covering test screenings, press development and cutting trailers.

For the uninitiated, this book will serve as an excellent primer to the world of big-dollar movie marketing, and the easy-flowing style transcends the "case study" approach of similar books.

Read more about "Open Wide" on Amazon.com