February 03, 2005

Universal to Release an NC-17 version of 'Seed of Chucky'

According to Fangoria, Universal will release an NC-17 cut of 'Seed of Chucky' on DVD in addition to their upcoming R-rated version. Although X and NC-17 ratings have been slapped on theatrical releases as a marketing tactic for years, this is the first time a studio has attempted it with a DVD release. Don Mancini, the film's writer/director, commented:

Using the controversial NC-17 tag is a bold and largely untried move, and Mancini acknowledges, "This is all pretty new to me, this whole arena, because this is the first movie I’ve worked on where they’ve done this sort of thing. But it’s certainly not a case of the studio not having confidence in the movie—quite the contrary, they’re very enthusiastic about this version of the film. They just felt that as a marketing hook, going with the NC-17 would be a lot more fun."

This may be an inadvertent side effect of movie marketers getting fast and loose with the term "unrated." An NC-17 rating is a seal of approval for those seeking titillating content.

Fangoria - Seed of Chucky to be Releases in an NC-17 Version