DVD Burn-on-demand Kiosks a Low Priority For Retailers
Despite numerous speculative articles in the mainstream press, installing DVD burn-on-demand kiosks is currently a low priority for retailers, according to Tech News World.
Unlike rental kiosk companies like Red Box and DVDXpress, which have placed machines in fast food restaurants and drugstores, penetration for burn-on-demand is nonexistent despite the ever-increasing competition for DVD shelf space at retail.
The rental kiosk model has no outstanding rights issues and has a successful three-year track record in the United States. In contrast, burn-on-demand kiosks have numerous unresolved rights management and technological issues, and have no proven business model. However, recent studio concessions on DRM issues may signal that retailers will soon be able to offer a breadth of selection comparable to what online retailers currently provide.
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