New Video Launches Viral Game to Promote 'Monty Python' DVD Releases
DVD Distributor New Video launched a viral game called the "Silly Walks Generator" to promote their recent DVD release of "Monty Python's Personal Best" for A&E Home Video. The releases are six new DVDs featuring the best bits from all six Pythons plus new content. The game, which has a pretty slick interface, lets you pick a famous Python character and animate them into a "Silly Walk." Our favorite is the knight with the dead chicken, of course.
The viral component comes in when a walk is sent to a friend. I played around with it for a while, and I have to say, it's pretty cool. It took me a second to figure out that the space bar moved the character around, but I tried the animated tutorial, which explained all of the controls. The game comes from a company called Transmote, which, according to their profile, has developed some pretty sophisticated Flash Games for the cable networks (most recently Court TV).
This is the first viral game we've seen dedicated to a DVD release (please correct us if we're wrong) -- what's interesting is that they drive purchases to ten different retail partners - perhaps that's a way of generating "good mojo" with their distribution channels.
Technorati Tags: Viral Marketing, DVD, Monty Python, Flash Games, Movie Marketing
Post a comment
Comments