Online Voting Opens for the 33rd Annual Key Art Awards
Online voting is now available for the 33rd annual Key Art Awards. According to their site, the Key Art Awards are:
...the only international competition honoring the professionals who create movie advertising, including theatrical trailers, posters, TV commercials, Internet ads and more. It's the work of these individuals that often determines a film's box office success and chances for Oscar consideration. The Key Art Awards ceremony has become a cornerstone event in the movie marketing community, annually attracting a "who's who"of motion picture executives and creative professionals from every corner of the industry.
The term "key art" is industry jargon for the main pieces of collateral supporting a movie's release -- posters, stills, etc.
I've heard of the awards before, but I never knew about the online voting. This looks like the second year that they're doing it.
Here's a summary of who I voted for:
Best Poster, Comedy: 'Lost in Translation'
Best Poster, Drama: 'American Splendor'
Best Poster, Action/Adventure: 'Pirates of the Caribbean'
Best Trailer, Comedy: 'Lost in Translation'
Best Trailer, Drama: 'Mystic River'
Best Trailer, Action/Adventure: 'Kill Bill Volume I'
I thought the 'Lost in Translation' campaign was brilliant, but perhaps it just struck a chord with my demo...
Best Website: Identity
Related Link:
The Hollywood Reporter.com: Key Art
