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20th Century Fox Jumps on the UMD Bandwagon

Posted on Tuesday May 17, 2005
Filed under 18-35 Males, 20th Century Fox, Action & Adventure, Comedy, DVD Marketing

Per Retail Merchandiser, 20th Century Fox has announced a slate of five UMD titles to bow this Summer:

Targeting the platform's core demo of men ages 18-34, the first five titles to be released by the studio include 'I, Robot,' 'Napoleon Dynamite,' 'Dodgeball: A True Underdog Story,' 'Super Troopers,' and 'Predator.' The initial wave of titles will hit retail shelves in July, with a catalog of releases immediately scheduled for subsequent waves.

No prebook, street date, or SRP were announced, but they will more than likely be in-line with other studio's offerings. This Announcement comes on the heels of Universal's announcement yesterday. How long before we see the independents join the game? That's dependent on how rich the licensing scheme with Sony is -- right now, it might not pay to release titles that won't move 50-75K units. However, I think that an independent could really clean up by releasing martial arts and extreme sports content (skateboarding, snowboarding, motorcycle racing).


[Via Retail Merchandiser]




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