Thinkfilm and Clickstar Test Release Windows with ’10 Items or Less’
Filed under DVD Marketing, Drama, Film Festivals, Movie Downloads, Movie Marketing, New Releases, Online Marketing, Theatrical, Thinkfilm
Clickstar will make Morgan Freeman’s latest drama '10 Items or Less' available on the web just two weeks after its release in theaters, according to a recent Los Angeles Times article.
The company also announced that the film will be available for purchase and rental on DVD in tandem with Thinkfilm’s theatrical release. ClickStar, Freeman’s joint venture with Intel, will handle web distribution. Thinkfilm announced theatrical distribution rights earlier this week at the Toronto Film Festival.
Directed by Brad Silberling, the film follows a washed up former A-lister (Freeman) who, while prepping for a role in a low-budget movie, strikes up a friendship with a fiery-tongued checkout clerk (Paz Vega) at a local market. According to the Los Angeles Times, Clickstar produced the film for under ten million dollars and shot it guerrilla-style in under three weeks with handheld HD cameras.
Thinkfilm has yet to announce the theatrical premiere date.