Netflix Launches Personalized Movie Trailer Suggestion Feature

Netflix, the online DVD rental service, announced a new feature that enables their subscribers to watch a stream of movie trailers personalized to their movie tastes.

The feature, called “Previews,” consolidates all available movie trailers in one area on their site. Netflix's recommendation engine selects the appropriate trailers and calculates the order in which they are shown based on a subscriber’s rental and rating histories with the service. The previews run sequentially and without interruption. Subscribers can then add movies to their rental queues directly from the "Previews" page.

Netflix will launch with 1,000 trailers in the "Previews" section, but it plans on increasing that number to between 5,000 and 10,000 trailers by the end of the year.