Report: Canadian Theatrical Revenue, Attendance Up in 2005

According to Variety, a new study released by Statistics Canada showed a substantial increase in theatrical revenue and attendance last year.

Canadian theatrical receipts rose 16.6% between the 2003-04 and 2004-05 periods to C$446.3 million, or $401.7 million, according to a survey of the film and video distribution businesses by the agency. Attendance figures were up as well, and according to the article the growth came predominantly from an over 20% rise in drive-in attendance. Per-family spending on theater-going averaged $101, up from $95 the prior year. Canadian DVD revenue growth was flat, with sales of $1.6 billion.

Anyone with any insight as to why Canadians are in love with the drive-in experience, let us know. Here’s a list of Canadian Drive-ins if you’re curious.

Update: Here's a link to the full report. It has a wealth of interesting facts and data that Canadian movie marketers might want to note, including a growth in market share of Canadian-produced content.